Services
What we do — and how AI changes how we do it.
Three services, one loop. Plan the spend. Run the campaigns. Measure what actually worked. AI is built into every layer — not as a buzzword, but as the difference between a 6-week analysis and a 6-hour one.
01 · Strategy + consulting
We help you decide where to spend before you spend it.
Best for
- Founders and marketing leaders who need a defensible plan, not a generic agency deck.
- Teams hitting a ceiling and unsure whether the answer is more spend, different channels, or a different message.
The problem we solve
Most planning is opinion-driven, slow, and goes stale the moment competitive dynamics shift. We compress weeks of market research into days using AI-assisted synthesis, then back recommendations with channel-mix modeling.
What’s included
- Competitive + market intelligence audit
- Customer + acquisition channel modeling
- Channel-mix recommendation with scenario analysis
- 90-day marketing roadmap with measurable checkpoints
Outcome
A clear, prioritized plan you’d be willing to defend to your board. Engagement: 4–6 weeks initial, optional retainer.
02 · Paid media management
Done-for-you campaigns across every channel that matters.
Best for
- DTC brands with $50K+/month media spend looking for a serious operator.
- Enterprise teams who need senior-level campaign management without hiring another head.
The problem we solve
In-platform optimization has hit diminishing returns for most accounts. The lift now comes from creative volume, audience modeling, and attribution — all areas where AI changes the economics.
What’s included
- Account audit + restructuring
- Creative variation at scale (LLM-generated copy + image variants, A/B tested in market)
- AI-assisted bid + budget optimization
- Custom audience modeling
- Weekly performance review with action items, not a 40-tab dashboard
Outcome
Measurable improvement on the metric your CFO cares about (CAC, ROAS, payback) within 60–90 days. Three-month minimum.
03 · Analytics + attribution
Stop arguing about what worked. Know.
Best for
- Companies running paid media on 3+ platforms and unsure which is actually driving revenue.
- Teams whose attribution broke after iOS 14 and never recovered.
The problem we solve
Generic last-click attribution overweights the cheapest channel and undervalues the channels that actually convert. Our models calibrate per account, weekly, against your data — not a vendor’s training set.
What’s included
- Attribution audit + model selection
- Multi-touch attribution model that retrains weekly
- Anomaly detection on every campaign
- Plain-English weekly + monthly reports, plus self-serve dashboards
- Free tool: Cyberista UTM — start with consistent tracking
Outcome
The next time someone asks “where should we put the next $100K?”, you have a defensible answer in 30 seconds.
How we work together
Four steps. No surprises.
01. You start a conversation
No sales call required — share a few sentences via the form.
02. Discovery
~1 week. We look at your data and goals, then tell you what we’d recommend — including saying so if we’re not the right fit.
03. Scoped engagement
Fixed-fee project or retainer, with measurable checkpoints.
04. Ongoing partnership
Most clients stay on retainer — but only because the work is producing results worth continuing.
Common questions
FAQ
What ad spend size makes sense for paid media?
We typically work with accounts spending $50K/month or more. Below that, the cost of senior management is hard to justify against the spend.
Can you work alongside our existing in-house team?
Yes — most enterprise engagements are this shape. We plug in around your team rather than replacing them.
Do you offer one-off audits?
Yes — both for paid media accounts and for attribution setups. Often the entry point for a longer engagement.
Is there a minimum engagement length?
For paid media, three months — anything shorter doesn’t generate meaningful attribution signal. For consulting, project-based fixed scope is fine.