Free tool · Cyberista UTM
Build clean UTMs. For free.
A simple builder for marketers tired of UTMs spelled five different ways across the team. Auto-lowercase, properly encoded, ready to copy in seconds. No login.
Why this matters
Inconsistent UTMs poison your data.
One typo and the channel disappears
meta and Meta and facebook count as three sources. Multiply that across a team and your data is fiction.
Inconsistent UTMs poison attribution
Even the most sophisticated attribution model can’t tell you which campaign worked if every campaign is tagged differently.
Five-minute fix, lifetime payoff
Setting a convention now is cheaper than reconciling six months of garbage later.
FAQ
Common questions
Is this really free?
Yes. No login, no paywall, nothing to install. We built it because we got tired of asking every new client to clean up their UTMs first.
Will you track me using this tool?
We use standard analytics on the page itself (so we know how many people use it). The UTM builder runs entirely in your browser — the URLs you generate aren’t sent to our servers.
Why not just use Google’s Campaign URL Builder?
That works fine. Ours auto-lowercases and underscore-fixes — so your team’s Summer Sale 2026 doesn’t become a different campaign than someone else’s summer_sale_2026.